Last weekend, Indio, California, was flooded with visitors as they hosted Coachella 2017. Coachella is the popular, annual music festival best known for big performers, new style, and perfect pictures. It began in 1999 with Paul Tollet and is organized by Goldenvoice. Lasting two weekends, April 14-16 and 21-23, the festival provides attendees the opportunity to watch many of the biggest names in music perform all in one venue. The popularity of this festival has grown tremendously over the years, with sales up approximately 125% this year, with the festival attracting large international crowds.